The first ever “Strut: The Fashionable Mom Show”, took place at the city’s Library for the Performing Arts at Lincoln Centre and featured moms of all shapes and sizes working the runway with pregnant bellies and strollers, looking chic in ranges suitable for everything from date night to school drop offs.
The concept for the show was hatched by two of the moms, Melissa Gerstein and Denise Albert, after they got a gig on TV and found they had nothing to wear.
Some of the outfits included loose black slacks with a mustard top, a pair of white skinny jeans matched with a purple, tie-dyed T-shirt. Models included moms who were 37 weeks pregnant, pushing empty strollers down the runway, and in place of the vacant model stares, there were smiles and high fives from the real moms shared with Iman.
Iman, although a mother herself, didn’t walk the runway, but boasted a purple lace top and short, pleated skirt from Prabal Gurung, in the front row.
The clothing for the show came from top designers like Tory Burch, Chris Benz, Rachel Roy and Michael Kors, with maternity wear from Hatch and A Pea in the Pod.
There were blazers and jackets, bags and dresses looks on the runway were available immediately in stores ranging from Bloomingdale’s and T.J.Maxx.
The show was different to what fashion week is all about and showed the industry that mothers and pregnant women are no longer invisible and offer a market of their own.